Tracking links are special URLs that help creators like you see exactly where their subscribers are coming from.
Why use tracking links? They show you exactly which promos – Reddit, Instagram, Linktree, or others – are actually bringing in new fans. Knowing what works (and what doesn’t) takes the guesswork out of promotion and lets you focus on the strategies that grow your income.
In this guide, we’ll walk you through setting up tracking links, explain the difference between tracking campaigns and free trial links, and share tips and examples on using them effectively. So what are we waiting for?
Step-by-Step: Setting Up OnlyFans Tracking Links
Setting up tracking links (also called OnlyFans Campaigns) is quick and easy. Follow these steps to create a unique link for each of your promo channels:
- Go to your OnlyFans Settings: Log in to your OnlyFans account and navigate to Settings section.
- In the settings menu, open the Profile submenu.
- Scroll down to the Subscription section and click “Tracking links.” This is where you manage all your campaign tracking links.
- Create a new tracking link: Click the “Create New Tracking Link” button. You’ll be prompted to enter a name for your link.
Choose a clear name that indicates where you’ll use the link – for example, “Reddit,” “IG Story,” or “Linktree bio.”
(Pro tip: Keeping names organized by platform or campaign makes it easier to track results later.)
- Finalize and copy the link: After naming it, hit “Create Tracking Link.” The system will generate a unique URL for you. You can find your new tracking link under the Recent links list. Copy that link and use it in your promotions for the specific platform or campaign you named.
- Monitor the results: In your Tracking Links section, OnlyFans will show stats for each link – including how many clicks it got and how many of those clicks turned into subscriptions. You can log in anytime and literally see, for example, that your “Twitter” link got 100 clicks and 5 new subscribers, while your “Reddit” link got 50 clicks and 10 subscribers.
Campaign Tracking vs. Free Trial Links – What’s the Difference?
OnlyFans offers two powerful promotion tools: tracking links (campaigns) and free trial links. They serve different purposes. Here’s how they compare and when to use each:
Tracking Link Campaigns (Analytics Tool)
A tracking link (or campaign) is purely for analytics. It’s a normal link to your OnlyFans, but with tracking code so you can see how many people click and subscribe from a specific source.
Use tracking links anytime you want to measure performance – e.g. which social platform brings you the most subscribers. They don’t change your subscription price or offer; they just collect data. For example, you might use a tracking link in your Twitter bio or on a Reddit post to count how many fans come from there.
Free Trial Links (Promotional Tool)
A free trial link is a promotion that lets new fans subscribe for free for a limited time. When someone clicks a free trial link, they get access to your paid OnlyFans content without paying, but only for the duration you set (say, 7 days).
After that, they won’t be charged or auto-renewed unless they choose to subscribe for real. Use free trial links to entice new subscribers by giving them a sneak peek of your content. This can be great for campaigns where you want to reduce the “paywall fear” for potential fans – they can try before they buy.
You’ll still be able to see how many people used the free trial link (redeemed the offer) in your stats, which tells you how effective that promo was.
How to set up a Free Trial link
- In your OnlyFans settings, head to the “Subscription” section.
- Open the “Free trial links” submenu
- There, you can create a Free Trial (or a Discount) campaign link. You’ll be able to choose the duration of the free access (e.g. 3 days, 7 days, 30 days) and how many people can use that link (you might limit it to the first 10 people, for example).
- Once you generate the free trial link, you can share it just like a tracking link. Remember, each person can only use a free trial once – it’s a one-time freebie to hook them in.
Make sure that during the trial period, you wow them with content so they’ll want to stay as paying fans afterward!
When to use which?
Ideally, use tracking links for everyday promotions where you just want to measure traffic (for instance, your regular “subscribe to my OF” link in your profiles or posts).
Use free trial links for special campaigns – for example, a limited-time offer on Reddit saying “First 20 fans get a 7-day free trial!” or an Instagram Story campaign encouraging followers to check out your page for free.
Using Tracking Links in Your Promo Campaigns (Real Examples)
Now that you have your tracking links, put them to work! Here are some examples of how creators smartly use tracking links across different platforms and promotions:
Reddit Promotions
Reddit can be a goldmine for OnlyFans traffic if used properly. When you post on adult-friendly subreddits or engage in communities related to your niche, include your OnlyFans link in a way that follows the sub’s rules.
Using a Reddit-specific tracking link (for example, one named “RedditPromo”) lets you see exactly how many fans come from Reddit. Some creators add the link in a comment or in their Reddit profile bio if direct posting isn’t allowed.
Example: If you share an album of teaser pics on r/OnlyFansPromotions, you might comment “Check out my OnlyFans 😉” with your tracking URL attached.
Later, you can look at your OnlyFans analytics and see how many subscribers that post brought in. One creator on Reddit shared that they use tracking links for every platform (20+ links!) to compare which sites yield the most new subs – this helped her discover where to focus their energy (and which platforms to improve).
She could tell, for instance, if a certain Reddit post went viral because their “Reddit” link showed an unusual spike in new subscribers, prompting her to double down on that strategy.
Instagram Bio and Stories
Instagram doesn’t allow direct OnlyFans links in bios or swipe-up (link stickers) if you’re linking to adult content, so creators use a workaround.
The safest method is to use a Linktree, AllMyLinks (or any other similar tool’s) landing page in your IG bio (more on that below) which then contains your OnlyFans tracking link.
That way, you won’t get flagged by Instagram for an “unsafe” link. For example, your IG bio could say “⭐️ Check all my links here:” and point to your Linktree.
On Linktree, one of the buttons is your OnlyFans (with a tracking URL).
If you have the link sticker feature on IG Stories, you might direct viewers to that same landing page or a cleverly masked tracking link (to avoid Insta’s filters).
Always label it in an enticing way – e.g. “🔗 Exclusive content here” on your story. Using an IG-specific tracking link will show you how many profile clicks or story swipe-ups actually convert to OnlyFans subs.
Tip: Don’t mention “OnlyFans” explicitly on Instagram – use emojis or subtle text in your stories to invite people to “see more in my bio link” instead of writing the word, to avoid shadowbans.
A Few Words About Link Aggregators (Linktree, Beacons, AllMyLinks)
Linktree and similar services (Beacons, AllMyLinks, etc.) are popular for hosting multiple links on one page.
Creators often put this single link in their Instagram or TikTok bio to funnel fans to all their sites (since those platforms allow one link only).
On your Linktree page, you can include a button like “💖 OnlyFans – Join me” which uses your OnlyFans tracking link. This not only bypasses social media restrictions, but Linktree’s analytics will show you how many people clicked that button, and your OnlyFans tracking will show how many of those actually subscribed. It’s a double win for data.
Example: Let’s say 500 people clicked your Linktree button in a month (Linktree will tell you that), and your OnlyFans tracking link for “Linktree” shows 100 clicks and 20 new subs. That tells you your conversion rate from Linktree and whether maybe you need to tweak the call-to-action on that button or the content your IG/TikTok is funneling.
Beacons and AllMyLinks work similarly – they often have free analytics, so use them to complement your OnlyFans data.
Twitter (X) Bio or Posts
Unlike Instagram, Twitter (X) is adult-content friendly and you can put your OnlyFans tracking link directly in your bio or tweets.
A common tactic is to pin a tweet at the top of your profile with a teaser image and a call-to-action link to your OnlyFans (use your tracking URL here). Because you have tracking, you can see exactly how many fans sign up from Twitter.
If you run different campaigns on Twitter (X) (say, one tweet promoting a discount and another promoting new content drop), consider giving each its own tracking link (e.g. “TwitterPromo” vs “TwitterDiscount”) to compare engagement.
Collaborations or Shoutouts
If you do shoutout-for-shoutout (S4S) with other creators or run a promo with a specific influencer, generate a unique tracking link for that campaign.
For instance, name it after the creator or promo (“S4S_JaneDoe”) and use that link in the shoutout post. This will show you how well that collaboration drove traffic. If you’re dropping free trial links in a collab, you can still differentiate by using separate free trial links per promo partner.
In all these cases, tracking links empower you to see real numbers. You’ll know, for example, that Reddit brought 10 subs this week while Instagram brought 3, or that your Linktree got 200 clicks but only 5 subscribed, which might hint that your OnlyFans bio or pricing needs to be more convincing for those who click.
Bonus Tips to Boost Your Tracking Link Effectiveness
Finally, here are some extra tips and “lifehacks” to get the most out of tracking links and campaigns:
A/B Test Your Content
Because you can make multiple tracking links, you can also perform mini experiments. Try promoting two different pieces of teaser content or two different captions and give each a unique tracking link.
For example, post two different Reddit threads a week apart – one with a spicy photo and one with a funny meme – and see which tracking link nets more subscribers.
Or do an Instagram Story on Monday vs. another on Friday with slightly different angles, each with its own link. By comparing the conversion data, you’re essentially doing A/B testing to learn what kind of content or approach converts best. This data-driven tweaking is how marketers optimize their campaigns, and it can work wonders for OnlyFans promos too.
Watch the Click-Through vs. Conversion Rate
Pay attention not just to how many clicks a link gets, but how many of those clicks turn into subs (OnlyFans shows both numbers). If you see a tracking link with a ton of clicks but very few subscriptions, that’s a red flag – it means people are interested enough to click, but something is turning them off from subscribing.
It could be your profile bio, your subscription price, or the content they see when they land on your page. Use that insight to make adjustments. For instance, if 1000 people clicked your free trial link but only 50 actually subscribed after the trial, maybe the free OnlyFans content wasn’t enticing enough or they didn’t get a timely reminder to stay.
On the other hand, if a link has a high conversion rate (say 10 clicks and 5 subs = 50% conversion), try to replicate whatever you did to attract those quality clicks! Tracking links essentially give you a mini funnel analysis for each source.
Combine Discounts with Tracking Links
OnlyFans also allows promotional discounts (e.g. 50% off for the first month). You can generate a discounted subscription campaign and share that via a tracking link.
This isn’t a free trial but a reduced price that auto-renews at full price after the promo period. If you use these, treat them like free trials in terms of tracking – they can sweeten the deal for new fans.
Name your link something like “TwitterPromo50” so you know those subs came from Twitter and took a 50% off deal. Later, you can check if those discounted subscribers stuck around (a good sign of promo success).
A Fan of Your Fans’ Insight
Not every subscriber will come through the tracking links (some may find you organically or through word-of-mouth). A smart habit is to simply ask new subscribers how they found you – often done via a welcome message.
This not only engages the new fan, but also gives you qualitative data to cross-check your tracking link stats. Sometimes fans might say “Saw you on Reddit” even if they didn’t click the exact link (maybe they Googled you after). This info can supplement your tracked data and ensure you’re not missing any promotion channel.
Tracking and Analytics Beyond OnlyFans
OnlyFans tracking links show you what’s working, but they don’t tell the whole story. That’s where other tools come in – think Instagram stats, Reddit engagement, or Linktree clicks. All of them help you see the bigger picture and tweak your game plan as you go.
Instagram Insights
If you have a professional or creator IG account, use Instagram’s built-in Insights. This can show you how many profile visits you got, and if you use the link sticker in Stories, you can often see taps on that sticker. Monitor metrics like story views, link clicks, and profile clicks.
For example, Insights might show that 100 people clicked your bio link last week. If your OnlyFans “IG Bio” tracking link shows 80 clicks in the same period, that’s pretty consistent – and you got to see how many converted into subs.
Insights on Stories will tell you reach and click-through rates for each story with a link sticker.
Reddit Post Performance
Reddit itself won’t give you click analytics, but you can judge interest by upvotes, comments, and engagement on your promo posts.
If a post blows up (relative to the subreddit’s size), check your OnlyFans tracking stats around that time to see the bump.
Also, reading comments can hint at what intrigued people. For instance, if many commenters ask for your link or compliment the teaser content, that’s a sign that style works.
Some creators keep a log of which subreddit posts on which dates resulted in subscriber bumps – over time you’ll spot trends (e.g., “late-night posts get more subs” or “Subreddit A yields more paying fans than Subreddit B”).
Linktree / Beacons Analytics
As mentioned, link-in-bio services often provide their own analytics dashboards.
Linktree for example can show you how many total clicks each link got in a given time frame. Check those regularly.
If your Linktree shows 500 clicks on your OnlyFans button but OnlyFans shows 50 subscriptions, that’s a 10% conversion – not bad, but maybe you can improve what viewers see on OnlyFans or adjust your Linktree button text to attract more qualified clicks.
Conversely, if very few people are clicking your OnlyFans button on Linktree, perhaps your placement or wording on the landing page isn’t obvious or attractive enough.
Don’t be afraid to tweak things like the button label (“💖 Join my OnlyFans for free!” vs “OnlyFans – 50% OFF”) to see what gets more love.
Optional: URL Shorteners & UTM Parameters
If for some reason you can’t use OnlyFans tracking links in a certain scenario (say you want a cleaner-looking URL or a backup method), you can use tools like Bitly to shorten links and at least measure clicks.
Bitly won’t tell you conversions on OnlyFans, but it can tell you “50 people clicked the link from my YouTube video description.” You could then manually estimate how many subscribed by checking if your sub count jumped.
Advanced users might also use Google Analytics UTM parameters in combination with a personal website or link page to track traffic flow. However, for most OnlyFans creators, the built-in tracking links plus the platform insights we discussed will be more than enough.
So Should You Use Tracking Links On OnlyFans?
Tracking links are super simple – and seriously helpful. They tell you exactly where your fans are coming from and which promos actually work. Free trial links are a fun extra to bring in new subs.
Test stuff, check your stats, tweak as you go. The more you learn, the better you get.
Go make a few tracking links and start playing with promo ideas. It’s all about finding what clicks. You’ve got this!
